A few weeks ago I headed to the Garderobe Vintage store on Jumeirah Beach Road for an exciting shoot. The Garderobe boutique is Dubai’s home of pre-loved designer wear, selling upscale clothing, shoes, bags and accessories from high-end designers. And it’s a perfect fit for the Dubai set, with many of the items having been worn only once – or even never worn – the quality is amazing.
The curators of the gorgeous in-store collection, Micha and Rebecca (the lovely ladies of Garderobe), are also at the heart of the new fashion bloggers collective…The Modals.
This was the day that The Modals came together, got beautified by Mikyajy, and played dress up in Garderobe. And I was there to shoot their looks.
Though connected by their love of fashion, all of the bloggers have their own unique sense of style and, of course, their own take on blogging. I challenged myself to reflect this in their portrait sessions, all against the chic backdrop of the Garderobe boutique.
So, without further ado, meet The Modals…
A.K.A. The Bejeweled Blogger. Amna is an Emirati blogger whose blog is “the intellectual fashionista’s guide to style, fashion, opulence and travel” and she has a passion for the finer things in life.
She’s incredibly sweet and laid back so we chose to reflect this with an outdoor shoot using natural light, focusing on the accessories with a bit of a lifestyle feel. I must admit, at first I was slightly alarmed by the amount of accessories Amna had gathered from the store, but the girl knows how to dress up her abaya! And I quickly learned that when you’re wearing head-to-toe black, more is more!
Dubai’s original fashion blogger, Zubaida’s blog butterhotshoes gets thousands of clicks every day. Zubaida’s look is classic and she is so elegant and poised, so I knew that this was going to be her photographic story. And, well, stating the obvious, the writer of a blog called Butter Hot Shoes is crying out for a few shoes in the shot. Enter Garderobe’s chic chaise and wall of gorgeous shoes – perfect!
Fia – Girl About Dubai
Pintsized Fia is the youngest of the bloggers I photographed at Garderobe. Since moving to Dubai from London, 17 year old Fia has penned (erm…typed) her Girl About Dubai blog. She picked out a retro, 60s inspired ensemble with an off-white Versace minidress with acid green accessories. I loved shooting this look and Fia was a great model.
Shamim mixes things up with shamimscene.com, the UAE’s first video blog, created to give the local and international community a “real-life” insight into the latest social events, new brands and products, with the purpose to let the world know what’s happening in the city she now calls home.
Shamim opted for a couple of looks. We stepped out onto the balcony for the shoot and played with the afternoon light. It was maybe just a little too hot for the Jil Sander knit, but she rocked it. And, yes, she ended up buying the Dior hightops, in case you were wondering.
What a great day – big thanks to Garderobe girls and, of course, The Modals!